Your pet's been trying to tell you something.
Itching, paw licking, watery eyes, ear infections. The cause is usually closer to home than you'd think, in the bowl, on the floor, in the fabric softener.
80%
of Indian pet food has chicken in it.
#1
chicken's rank among canine food allergens.
Beyond food
floor cleaners, fabric softeners, fragrances, mould, and dust can all do it too.
Most vets prescribe antihistamines. Most pet parents try a different shampoo. Almost nobody asks what's in the bowl, or what's on the floor. We're here to change that.
The reason ode exists is a Shih Tzu named Niko.
Niko was a healthy Shih Tzu in Australia. He moved to India at 4. The food changed. The environment changed. The symptoms didn't show up overnight, they crept in, got worse, and took us a long time to figure out.
Read Niko's story →Know: latest articles
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Cat treats named after fish usually start with chicken
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When 'bacon' means chicken: how flavour names mislead on dog treat labels
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